It’s been a difficult couple of weeks for
P-Square. The tabloid vultures have been circling the Nigerian duo with
rumours that they are on the verge of splitting doing the rounds. As if
that wasn’t worrying enough, last week it looked like they were about to
lose one of their biggest sponsor’s - Globacom.
Peter
and Paul Okoye, the brothers who make up P-Square, have been the brand
ambassadors for the telecoms brand since 2010. At the time, the deal was
believed to be one of the biggest endorsement deals for an African
artist as the singers managed to walk away with over N240 million in the
process. However, this year it looked like that partnership would be
coming to an end when rumours suggested that Peter had fallen out with a
senior member at Glo. The company moved swiftly this week to deny any
kind of disengagement. The statement read:
“We
have not disengaged P-square or any of our other ambassadors. We are
currently in the process of reviewing our contracts with the brand
ambassadors. Whenever brand ambassadors are to be engaged or
disengaged, we usually follow the due process and dignify them by
holding constructive discussions with them. P-square has been among the
company’s flagship brand ambassadors since 2010, and that it has been a
mutually rewarding relationship between the two parties. We are proud of
the role Globacom has played in the rapid upward trajectory of the
musical career of these incredibly talented twin brothers. Globacom has
also played a similar role in the exposure and economic empowerment of
all the Nigerian entertainers, and others from neighbouring countries,
who worked with us as brand ambassadors. Globacom holds its brand
ambassadors in the highest esteem and has a dignified procedure of
managing its relationships with its brand ambassadors,”
All we’re waiting for now is an update on the future of P-Square. Will they be staying together?
