Kanye West launched a pop-up shop in
New York City.
Kanye West
launched a pop-up shop in New York City March 18 to release The Life of Pablo
collection inspired by his latest album release.
TMZ
reports that the line stretched across the block prompting police to close off
the entire area. The shop will be open from March 18 through today (March 20)
at 83 Wooster in New York City.
Fans
flooded the streets in SoHo in order to get a piece of the collection, which
included shirts in memory of Kanye’s mother, Donda West as well as Kim
Kardashian’s father, Robert Kardashianm for $45.
The
collection includes red and blue hoodies with the words ‘I Feel Like Pablo’ for
$95, burgundy bomber jackets for $350 and a $400 denim jacket which features
the handwritten track listing for the album.
Other
items available at the store are: beanie ($35), hat ($40), kids Ultra Light
Beams long sleeve shirt ($40), Ultra Light Beams long sleeve shirt ($65), kids
hoodie ($50), coaches jacket ($110), Season 1 and 2 zine ($200).
Most
of the items feature the text ‘The Life of Pablo’ in an old English script.
Customers
must stick to a two-item limit.
In
the past, Kanye West opened pop-up shops in various cities in order to promote
his previous album Yeezus.
